Breathe Tradition, Not Addiction Campaign


Since NHI’s inception, the reclaiming of traditional, ceremonial, medicinal, and sacred use of tobacco has been a large part of our work. For too long, commercial tobacco companies have expoited Indigenous images and names to sell their toxic tobacco and it is time that we take back tobacco to its proper place as plants of spiritual power with the power to heal,  not as a cancer-causing agent that is smoked and chewed for recreation.

   Highlights of our Campaign

* “Breathe Tradition, Not Addiction” educational sessions with Indigenous youth in in NC and NM

* Supporting the Coharie Smoke Free Hawks in their mission to promote use of traditional tobacco and prevent the use of commercial tobacco in their community

* Building a grassroots coalition to stand in opposition to, and fight for the removal of, the Lumbee cigarette

Decolonize Tobacco – Breathe Tradition, Not Addiction t-shirts. Created by SABA Wear (Stop Assimilating By Adapting) in conjunction with NHI, these shirts are available for purchase. $15 gets you a shirt, and orders of 20 or more are $13 per shirt. 100% of the proceeds will go to fund Youth Leading the Way project grants. Contact us if you would like to purchase shirts!